6 Primary Benefits of Article Marketing
Article Marketing is an effective technique of website promotion in which you write short and informative articles about your business and submit to article directories.
Many article directories have significant amount of readers, and therefore they can drive hundreds of visitors to your website everyday.
Thus, this is a powerful way to increase the back-links and visibility of your website.
6 Primary Benefits of Article Marketing :
1) Increase Traffic to your website
Article Marketing is a great way to increase traffic to your website. Writing qualitative articles and submitting them to popular directories quickly draws attention of many potential visitors. They visit and explore your website in search of relevant information. This results in increased traffic.
2) Increase number of back-links to your website
It helps you increase back-links or inbound links to your website. Back links play a major role for improving your search engine ranking. Different article directories redirect targeted traffic to your website, which push your website’s ranking up in search engine result pages.
3) Boost your search engine ranking
Short & informative keyword-focused articles quickly capture the attention of readers. Article directories have significant amount of readership, so you start to get immediate influx of quality traffic to your website. Search engines consider such websites valuable, & reward them with good ranking.
4) Worldwide coverage
It empowers you to target global audience with less amount of effort. Article directories syndicate your articles to the entire world and people can easily be aware of your online presence. I think this is the cheapest & quickest way to let people know about your entire business.
5) Plug-in Info-product marketing to your main business
You can convert a collection of similar articles into an eBook, and sell it online. This is another form of emarketing, which can really be profitable for you. People desperately look for valuable information about different things, so if you package your articles properly, it can be another hot selling cake online.
6) Build Authority & Credibility in your niche
The more you publish articles, the more your visibility multiplies. People regard you as an authority in your niche, and they like to follow your recommendations. This solidifies your credibility factor, which has multiple benefits. You get a number of potential readers, followers, and customers.
Overall, Article Marketing makes your online business dynamic, reliable and quite profitable.