How to Find Profitable Keywords Quickly?
Do you know what I love about natural search? I love that there is no hype, no “ifs” or “buts” attached to it. If a site ranks at #1 in Google, or an article is the most popular article in EzineArticles, it’s there for a reason.
Once you know what those reasons are, you can replicate it and outrank it.
With AdWords or other pay per click programs, so many variables are involved in replicating someone’s successful campaign that you could spend months trying to track them all down.
Which keywords are being used? Which keywords are most profitable? How many versions of the ad are being displayed? What is the daily budget?
By the time you worked it all out, you would have spent a fortune on advertising, and there is no guarantee that the ads would still be profitable.
On the other hand, you can find what keywords a site at the top of natural search listings are using in a couple of seconds. Then you can quickly trace sites that link back to it.
With careful choices, you can outrank it within a matter of weeks or even days if you are lucky.
Obviously you aren’t going to outrank major sites and conquer keyword phrases like “Lose Weight” overnight. However, we are Internet marketers, and all we should worry about is making sales of the products we are promoting as affiliates.
So we need to focus on the keyword phrases we know are going to sell products for us.
The first thing we need to do is to cut down on all the keywords that we are focusingon and concentrate on ones that buyers would use.
Being intelligent Internet marketers, we know that we are wasting our time if we target a phrase like “lose weight,” because someone using this search term is almost certainly not a buyer.
We need to focus on the keywords that people who want to buy will use, not keywords that people doing research or who are generally interested in a product would use.
So if we were selling a product called “weight loss widgets,” we would look at variations of this keyword that people might use when doing natural searches:
“review of weight loss widgets”
“Does weight loss widgets work”
Or even something like “best products to lose weigh fast”
I’m sure you get the idea now, but how do you find keywords like this? Let’s look at some tricks you can use to get keywords that will help you rank high in the search rankings.
The first step is to go to the product sales page, right-click on it, and choose View Source. This will bring up the source code page; you are looking for the keywords meta tag here. Copy a list of all the keywords listed here.
It is always worth looking at the affiliate page as well, as publishers often give a list of keywords for PPC campaigns.
Now that you have you initial list of keywords, it’s time to check out one of the Internet’s best research sites, EzineArticles.com. Like most people, you probably just thought:
“EzineArticles is a place to add your articles, but it’s even more useful than that — much more. Under each article are three lists that show you recent articles, most viewed articles, and most published articles.”
The one we are interested in is the most viewed articles list.
This list contains the most viewed articles in a particular niche in the past 90 days . These articles are usually popular for one reason: they rank well in Google.
This is exactly what we want to do, so let’s find out why. This may get a bit confusing for a moment, but stick with me — it will be worth it!
If we look at the most popular article in the weight loss category on EzineArticles, we find that it is “How To Lose 10 Pounds Fast.”
By scrolling to the end of the article, we can see that it’s been viewed 45,416 times since it was published on January 05, 2011. Quite impressive! We can now right-click on the article and get another list of keywords that we can copy.
Checking the Google external keyword tool for the keyword, the average search volume for the keyword phrase “how to lose 10 pounds fast” is 2,900, and the ezine-article is listed on the first page of Google.
We now know that if we write an article about “Lose 10 Pounds Fast” and add it to EzineArticles, we will rank well in Google. Linking to your article in EzineArticles is usually a great way to outrank the current article in the Google rankings.
A few well-placed links work wonders on EzineArticles rankings, since not many people link directly to their articles.
Obviously the keyword we focused on isn’t necessarily a buying keyword, but it doesillustrate just how simple it is to find phrases that will rank well in Google.
Another great way to ensure that you rank well in Google is to buy domain names based around keywords. Once again, the Google External Keyword tool comes in handy here. Type in a keyword phrase and copy all the resulting keywords to the selected keyword box.
Once you have done this a few times and have a list of 200 or more keywords, download them as a text file and copy them to your clipboard.
Now all you need to do is to copy this list to a bulk domain checking tool like the one at GoDaddy or Register.com and it will return you a list of available domains. Then you just choose the one with most traffic.