5 Highly Effective ways to Increase Google Ranking of your Website
There are variety of methods you can use to increase google ranking of your website. Google employs an algorithm to determine the search engine ranking of a website.
Getting listed on a top position on the first page of Google is every webmaster’s dream. Because getting listed on the first page ensures free and consistent flow of traffic, and the webmaster doesn’t have to worry about advertising cost.
Let me tell you 5 highly effective ways to increase google ranking of your website.
Keyword Research :
You must do your keyword research with a big picture perspective.
Choose your target keywords to dominate your niche. Generally a keyword is not a single word, rather it’s a phrase or combination of several words, known as keyword phrase.
Just think about how you search a query on Google.com ! Suppose you want to buy a digital camera, you don’t Google “digital” or “camera” or even “digital camera” .
Rather at this point you become more specific, and more likely put the following queries in the search box :
Best digital camera ratings
Top 10 digital camera reviews
Digital camera reviews
Cheap digital camera reviews 2010
Analyze your Keyword density :
Keyword density is an important factor which decides whether a web page is relevant to a specified keyword or not. It simply means how often the keywords occurs.
According to many SEO experts the optimum keyword density should be 1 to 3 percent. Avoid repeating the same keyword over and again. It doesn’t work.
Analyze your competition :
SEO has become quite competitive and to win the SEO battle, you need to analyze the severity of competition for your target keywords. It is better to focus on page optimization rather than the entire site.
Titles are very important for on-page optimization. Every page should have unique title, which are often used by search engines as the title in search engine results. The title must contain your target keyword- phrase and it should be compelling enough.
For example, I have written the title of this article : 5 Highly Effective ways to Increase Google Ranking of your Website.
You should analyze the websites on the first page of Google, notice how they have used your target keyword.
If you plan to optimize your web page for a more popular keyword, you will have to face a stiff competition.
Sometimes it makes sense to target a less popular keyword, which can place you higher up in search ranking results.
Build Link-popularity to Increase Google Ranking
To increase google ranking of your website, one of the most important criteria is your link popularity. In other words, how many other websites link to you. This is known as link building, and Google uses this technique to determine your page rank.
Exchanging text links with other relevant websites is a highly recommended approach to boost your page rank . If more popular websites link to you, it’s a good indication for your website’s health.
Building link popularity becomes an easy task if you offer valuable information, products or services on your website. This motivates other websites to link to your site.
Well- linked websites have better chance to excel in search engine ranking. Other popular link building strategy are directory registration, text-link advertising and press release distribution.
Nowadays, social media marketing plays a dominant role in building the link popularity.
Write the content for the end user :
Putting all the efforts to please only search engine spiders may not be fruitful and you can forget about the end user.
It is important to understand the needs of your target audience and offer them valuable information products or services without losing the relevancy of your web page.
It makes good sense to write keyword focused content pages and adding it to your website regularly.
The content should be clear, crispy and relevant to your theme. No doubt, Google will reward you with a first page ranking.