Bonus #1

Bonus #2

By the end of 2011, estimates suggest that there will be more than 5.3 billion mobile subscriptions and more than 10 billion mobile-enabled devices. Keep in mind that there are only about 6.8 billion people on the planet!

In fact, we’re seeing 100 percent penetration for mobile phone use in most developed countries and rapid growth in all developing countries.

Mobile is the most cost-effective and reliable means of communication to deploy in developing regions.

Marketers are gravitating to mobile

According to this study, total U.S. media in 2010 expenditures (the money that marketers allocate to engage their customers through media channels like television, radio, newspapers, outdoor signage and other media channels including mobile) will total about $128 billion.

The MMA report estimates that mobile media will account for 1.8%, or $2.3 billion, of this total spending. By 2011, the MMA report estimates that total mobile media spending in the U.S. will grow to $5.5 billion, or 4.0% of the $135 billion that will be spent on media in the U.S. This is a 124% increase! Remember, these are just the U.S. media numbers.

Mobile marketing is growing all over the world in every market sector. Moreover, mobile marketing is not just about media spending but also about engaging your audience in all sorts of ways to deliver value. The impact of mobile marketing is simply staggering.

Trillions and trillions served

Text messaging is an extremely popular service that caught on in the United States via TV shows such as American Idol, Survivor, and Deal or No Deal. These shows gave viewers the opportunity to text in to cast votes or try to win prizes.

More recently, text messaging took a big jump forward with the American response to the January 2010 earthquake in Haiti. Charities such as the Red Cross advertised a text messagingbased call for relief through all their marketing channels, including television.

For example, viewers could text Haiti to a common short code, paying standard message and data rates, to donate $10 to Haiti relief. In just a bit longer than seven days, the Red Cross and other charities raised over $40 million via premium text messaging micro-donations; that is, donations for Haiti in $5 or $10 increments.

From these roots, text messaging has blossomed into a rich interactive medium. In the United States, billions of text messages are sent every day. In fact, text messaging has become the primary mobile communications medium.

In March 2010, the Cellular Technology Industry Association (www.ctia.org) reported that U.S. mobile subscribers exchanged nearly 152.7 billion text messages a month. That’s more than 5 billion a day!

According to Nielsen, at the end of 2009, the average consumer sent 584 text messages versus using 180 voice minutes. Moreover, consumers are increasingly recognizing text messaging calls to action in traditional and new media marketing promotions. In 2010, consumers exchanged 5.5 trillion text messages worldwide.

Mobile Advertising

A mobile device’s screen is the focus of attention multiple times per day for everyone who owns one. Wherever there are lots of eyeballs, there are lots of opportunities for advertising to deliver your message. Mobile advertising can be placed on mobile Web sites in much the same way as regular Web sites, but that’s not all. You can also advertise in mobile applications, during downloads, in mobile videos, in mobile e-mails, voice and IVR calls, and in text and MMS messages.

Mobile Commerce and Location-Based Enabled Engagements

Mobile phones and devices can act like order-takers when the goal of your marketing message is an immediate purchase. You can sell your stuff through mobile Internet sites and voice ordering systems, and you can sell downloads and other content by accepting payments by credit card or by charging the purchase to your customer’s mobile phone bill. Mobile phones can also act like digital wallets that can pay for things at retail through mobile point of- sale systems and bar code scanners.

In addition, marketers have always been concerned with the general geography of prospects and customers when engaging them, but mobile devices are capable of revealing the precise present location of those prospects and customers. You can use mobile technology to detect someone’s location in order to deliver a location-relevant message, or present a relevant ad or offer.

Alternatively, you can place your marketing in relevant locations and allow people to interact with your marketing messages when they are nearby. Marketing based on location isn’t limited to one type of technology. Location can be a key factor in almost every type of mobile marketing campaign or engagement offer.

I believe that mobile marketing is the marketing of the future. This course is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their existing on and offline marketing campaigns.

I have become so passionate about mobile communication and have become somewhat of an evangelist for mobile technology.

The Potential of Mobile Marketing

Analysts have been saying that it was “the year for mobile” for a long time, and this has created a false expectation. Mobile marketing will evolve just like traditional online marketing did—over time. It will see small surges as technology improves or key demographics change, but overall, we can expect the growth and acceptance of mobile marketing to follow a normal or slightly accelerated acceptance curve, similar to the growth of traditional Internet marketing.

Mobile marketing describes any attempt to appeal to potential customers with some sort of marketing message. Describing it in more concrete terms is difficult, because the term mobile marketing encompasses such a wide variety of activities, including

• Mobile advertising, in which brands pay to display visual ads embedded within the content of another website

• SMS and MMS

• Location-based mobile marketing

• Mobile applications

• Mobile search marketing

• Offline marketing in TV, radio and print

• Online marketing on websites, in searches, and with email

We are building on what we have learned from traditional Web marketing, but the technology will still have to work its way into society, as with every other marketing-laden technology before it. When other technologies were new, many people thought they could live without things such as TV, radio, and Internet. Not until the technologies sufficiently proved their value did they became tightly integrated into our society.

There may not be a “year of mobile,” but it is definitely the next new marketing opportunity. You must understand it or risk being left behind, because mobile marketing promises to be the most personal, targeted, and actionable marketing available in our time.

Mobile Marketing Is the Most Personal Form of Web Marketing

I like to joke that the only thing more personal than a person’s cell phone is his underwear. Mobile phones are not shared, like traditional phones or desktop computers might be, so they are a uniquely targeted means of communication. The mobile phone is the most personal piece of technology that most of us will ever own.

• Our mobile phones are with us all the time. They know who we call and who we text, and they can triangulate where we are throughout the day.

• Smart phones have access to our entire address book and calendar. They can see what websites we are looking at and what applications we are downloading.

• Our mobile phones know what kind of entertainment we like.We use them to download and play videos, play games, or listen to music.

• Mobile phones can even hold and distribute digital likenesses of us with cameras, videos, and voice recordings.

Mobile Marketing Is the Most Targeted Form of Web Marketing

We can tell a lot about a person based just on cell phone use. In many ways, the mobile phone and the way it is used can provide powerful demographic and psychographic signals about the owner.

People choose different carriers, handsets, or phone features because of their social and utilitarian needs. As marketers, we should use this information to present our audience with the most compelling marketing possible.

We can learn a lot about people from the handset they purchase. Business people frequently choose devices that offer the best corporate email solution and allow simple computing, perhaps BlackBerrys or Treos. The more mod subscribers in the crowd will choose phones that focus more on applications and aesthetics, such as the iPhone or the HTC Dream.

Teenagers and the younger crowd will choose phones such as the SideKick, to allow them to stay connected to their friends through text messaging, gaming, instant messaging (IM), and social networks.

Similarly, we can sometimes glean demographic and psychographic information about our audience based on the carrier for their mobile service. Although AT&T, Sprint, and Verizon do not target unique demographic profiles, smaller carriers and service resellers, called MVNOs (mobile virtual network operators) do cater to specific audiences.

For instance:

• People who get service from Boost Mobile or Helio tend to be young and male.

• Virgin Mobile users also tend to be young but are more evenly split between the genders.

• People with service through Cricket, Blyk, or MOSH Mobile tend to be thrifty or have a lower income.

• People with service from Beyond Mobile tend to be businesspeople.

Savvy marketers should have a good understanding of the demographic and psychographic indicators of their target market, as well as the top visitors to their website.

Mobile Marketing is a More Immediate Form of Web Marketing

Because our mobile phones are always with us, they make any message that we receive immediately available. And because we use our cell phones to stay connected with the rest of the world, we check them often—sometimes habitually or incessantly—which is also very powerful.

This immediacy makes mobile marketing an extraordinary marketing option for last-minute or time-sensitive calls to action. The mobile nature of the delivery increases the odds that the recipient is already “out and about” and available to act immediately on information.

Mobile Marketing Is More Actionable Than Other Forms of Web Marketing

Mobile phones combine a number of technologies that close the gap between the “real world” that we live in and the “interactive” world that we market in. The convergence of technology in the cell phone has simplified and streamlined many actions:

• To upload a picture to the Internet, you used to have to take the picture with your digital camera, plug the camera into the computer, download the picture to the computer, and then upload the picture to the Internet. Now you can simply take a picture with your camera phone and immediately upload it to the Web.

• To place a call to a number you didn’t know, you used to have to look up a phone number on a computer, and then switch devices and type the phone number into your phone. On a mobile phone, when you’ve found the phone number, you simply click on it to be connected.

• To make digital copies of music or movies, you used to have to download the files to your computer and then burn them to a CD or transfer them to a player. Mobile phones enable you to download and consume those files seamlessly, all on one device.

Mobile marketing enables us to make our marketing messages more interactive and actionable, which has a direct impact on the bottom line. It simplifies interaction between the brand and the customer, making it much easier for our customers to interact with our brand. It removes some of the barriers that previously prevented people from responding to our marketing message and from taking the call to action.

Direct Marketing That Is Personal

Mobile marketing is really the most personal direct marketing channel out there because of the variety of communication options it opens for us to reach a specific consumer with a specific message. It leverages the power of standard direct marketing techniques and makes the message consumable and immediatelyactionable with one device.

Mobile marketing offers a bevy of creative marketing opportunities because the responses to our calls to action can come in a variety of different media and are uniquely trackable to one specific user. Information you get via mobile tracking can add dimension to your understanding of the customer’s preferences and enables you to vary the channels of communication so customers don’t feel overwhelmed.

Mobile marketing is also uniquely suited for persona marketing. Persona marketing is based on the idea that your customers can usually be classified into three or four groups, based on their demographic, psychographic (personality, values, attitudes, interests, and so on), and behavioral needs. Customers are grouped based on similarities and are given a name to represent the group.

Direct Marketing That Is Portable

Before mobile email access and text messaging, we relied on our computers for even the simplest text-based communication. If we were in a meeting, in transit, or just away from our computer, we simply could not be reached via text-based communication (short of being passed a note during a meeting).

With mobile email and text, even when we’re not really available, messages are still put through and are waiting for us the minute we become available, even if only for a second. We are no longer tied to computers for text-based digital communication.

When text-based communication lost its ties to the traditional computer, it opened up a world of marketing opportunities. It enabled us to communicate without interrupting the recipient’s day, and it provided recipients the opportunity to consume our message when it was convenient for them and to save it or carry it with them for future reference.

Mobile text-based communication—different from other types of direct marketing—gave us the potential for durable, portable marketing messages that could be consumed quickly and politely at the recipient’s leisure.

Direct Marketing That Is Persistent

Before everyone had cell-phones, most direct marketing was tied to specific locations. Direct marketers reached people at addresses or phone numbers that a group of people usually shared. A marketer’s ability to communicate with people largely depended on people actually being at specific places.

Marketers were forced to anticipate where people were, at whatever time they wanted to reach them. If people moved, went on vacation, or were just out and about, they were unavailable to receive our marketing messages.

Now, in a world where most adults (as well as many children and teens) have cell-phones, we can more easily reach exactly who we are looking for, when we want to market to them. This is because mobile phone numbers are assigned to specific people instead of specific locations, and they are rarely used by more than one person. Mobile phones go with people when they move, go on vacation, or just go out to run errands.

We are already living in a world where our sneakers can interface with our phones (Nike) and our treadmill can Tweet our workouts (Netpulse), but the future promises to be even more exciting. Mobile technology such as networks and handsets will continue to improve, as it always has, but what is more interesting for marketers is how the heightened level of mobility will affect the way our customers think and the way they make decisions.

Mobile connectivity will continue to change how we access information and make human connections in the same way that the traditional Internet did a generation ago.This change will give marketers an unprecedented opportunity to reach and understand their target market.

To embrace the future of mobile marketing, you must understand how mobile technology addresses basic human needs, especially in terms of the mobility of human connection and the mobility of information.

Mobile Marketing is still a completely untapped market. If you aspire to be the NEXT MOBILE-MILLIONAIRE, you need to jump into this market immediately.

Introducing Mobile Marketing Domination Course:

It took me 6 months, 14 days to develop Mobile Marketing Domination Course. I have included every essential & useful technique in this action-guide, which will train you to become the next mobile-millionaire.

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing Domination Course provides a clear and easy path for creating, launching, and making the most of a mobile marketing program.

Designed for marketing professionals and web-entrepreneurs who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile.

Marvelous mobile — perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this course gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!

Bonus #1

A Practical Guide To Mobile Website Development

The most exciting thing about mobile marketing is that it gives you the ability to create rich experiences through mobile Internet sites, mobile applications, and mobile advertising.

Having a mobile Web site is absolutely crucial to your business, whether it’s a full-fledged optimized site or a simple default site with your company’s address and contact information.

You’ll learn how to design mobile Web sites and avoid the traps that make traditional Web sites dysfunctional on mobile devices.

The mobile Web is a completely different animal than the traditional Internet, which was and is developed for stationary consumption.

When building your mobile site, put yourself in the user’s mindset. People on the go or with a specific agenda in mind have little time to dig through menus, scroll left or right, or wait for pages to load.

They’re frequently multi-tasking — walking down the street or drinking a cup of coffee with one free hand while browsing at the same time with the other. Keep in mind that about 90% of the population is right-handed, so you may want to optimize one-hand use with the idea that the right thumb can reach the primary features.

It’s critical that you think through what people will want to do on your site and make sure that your site lets them perform these actions quickly and easily.

One common mistake is trying to give mobile Web visitors quick access to your entire broadband Web site experience. A more prudent plan is to develop a simple, clean home page that loads quickly on a mobile device over the wide range of mobile networks and puts key information a click or two away.

Simplifying makes sense. Creating a short, descriptive page title, using simple language, and providing order to the content you present are all great ways to stay on track.

Also this guide will help you understand the mobile Web’s nuances, potential, and limitations, consider the purpose of your mobile site, introduce site development tools, discuss design and site content considerations, and help you choose a domain strategy.

INCLUDED FREE!

Bonus #2

A Handbook To Mobile Applications Development

Mobile apps are cool, but building them doesn’t mean your customers will automatically download them, use them, and buy things from your business. A lot of apps are out there, so you had better have a strategy for making your apps stand out among the crowd.

This Handbook gives you the information you need to make good decisions about building mobile applications. We show you how to create a strategy for your apps and how to choose the right method for developing your apps.

We also show you some best practices for mobile app design and where to go to get your apps listed in app stores, as well as other methods of app distribution.

Mobile apps are cool. You can have so many unique and interactive experiences with them. For example, you can create exciting and fun games, entertainment services, social media and community experiences, financial services programs (for example, find the nearest ATM, transfer money, or even deposit checks through Chase’s iPhone app), retail storefronts, picture galleries, broadcast media portals (like those offered by CNN) and so much more.

INCLUDED FREE!

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